Here’s another example of live-action explanation video with animated motion graphics motion-tracked over the video. According to Tom Hayton, the producer of this video:
This video explains who the iVentions team are, the values they share and how this relates to the needs of the client. We wanted to communicate a highly professional yet young and dynamic feel. This was quite a difficult line to tread- we wanted to express the client’s creativity, yet still appeal to more conservative corporate end clients. Infographics played an important explanatory role as we knew that a lot of people watching the video would be non-native English speakers. I hired Luca MW to shoot and post-produce the video, as I felt he had the skills to pull this off with skill and finesse.
Producer: Tom Hayton
Concept: Tom Hayton and Luca MW
Videography and post-production: Luca MW
Camera Assistant: Boyko Shtonov