This video explains how Brandseye software works to keep users informed about how their brand is perceived online and allows them to manage and shape your online reputation. Though the graphics, visuals and animations are interesting and engaging, what sets this video explanation apart for me is a nice narrative structure that begins by showing the pain a real world business experienced from the problem that this product is intended to solve. It uses a successful common simplified story structure – situation/complication/resolution. A good explanatory structure is just as important (if not more so) than eye-catching visuals and motion graphics in the effectiveness of explanatory videos. And this one wins by having both.